Elon Musk’s Twitter profile is seen on a smartphone positioned on printed Twitter logos on this image illustration taken April 28, 2022. REUTERS/Dado Ruvic/Illustration
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Elon Musk’s Twitter profile is seen on a smartphone positioned on printed Twitter logos on this image illustration taken April 28, 2022. REUTERS/Dado Ruvic/Illustration
Twitter boss Elon Musk introduced in a sequence of tweets Saturday that the corporate’s subscription service would present much less promoting to customers, together with an ad-free tier.
The announcement comes because the social community has confronted main financial uncertainty since its takeover by Musk in October.
“Advertisements are too frequent on Twitter and too large. Taking steps to deal with each in coming weeks,” Musk posted to his Twitter account Saturday.
And for many who select it, “there will likely be a better priced subscription that enables zero advertisements,” Musk added.
That might be a radical change in enterprise mannequin from Twitter, which has to this point relied on focused promoting to generate income, earlier than launching a paid subscription service in mid-December.
However promoting has been a query mark for Twitter currently, after Musk fired about half of the corporate’s 7,500-strong workforce late final yr. The transfer sparked concern that the corporate was insufficiently staffed to hold out content material moderation and spooking governments and advertisers.
Musk stated his technique was to massively cut back prices whereas build up income, and {that a} new subscription service known as Twitter Blue, which grants customers a sought-after blue verification tick for a charge, would assist attain that aim.
The service prices $11 a month in the USA and is offered on Apple’s iOS and Google’s Android cellular working programs, in response to a web page on the corporate’s web site.
Net subscriptions are additionally obtainable for $8 per 30 days or, at a reduction, $84 per yr.
Twitter Blue is at present obtainable in the USA, Canada, Britain, New Zealand, Australia and Japan.
Musk-led Twitter has been riven by chaos, with mass layoffs, the return of banned accounts and the suspension of journalists essential of the South African-born billionaire.
Musk’s takeover additionally noticed a surge in racist or hateful tweets, drawing scrutiny from regulators and chasing away large advertisers, Twitter’s foremost income.
